Compared with the first and Apple's iOS and Google Android

Compared with the first and Apple's iOS and Google Android, Microsoft Windows Phone system really such as market share gap reflects the so big gap? Don't believe a focus on system and software, and if the big PC industry occupy more than 90% market share of the enterprise in the mobile phone (including tablet computer) system and the application and the opponent will be such a big gap? At least in the technical gap so large is not convincing. The first section across devices Windows8 release, enough to prove that Microsoft in software aspect strength. Although do not deny that in the whole ecosystem, Microsoft in mobile Internet application with the apple and Google is indeed a certain gap (an opponent's application has reached the million level, Microsoft is only the one hundred thousand level), but from the user's practical point of view, arguably this difference should not cause such a strong market share contrast.

In addition, in the past 2012, apple and Google together account for about intelligent mobile phone and tablet computer market in 90% and 80% of the market share, but from the real profit (market share, revenue and profit), in addition to apple, Google Android huge camp, only samsung. Objectively speaking, in the Android camp, almost 100% followed the manufacturer just eat. In this sense, the Android ecosystem winner only Samsung and Google yourself. Then from the firm's point of view, find and rely on the new ecological system should be their hearts faint thoughts, and the great trees are good for shade. Thinking inertia still in trouble and make to can not or difficult in the short term into practical action. However, the tree is so big, but don't live Samsung this huge monster occupying most of the cool, so other manufacturers also can not escape the fate of exposure. Methods the best at the moment is to find a tree. The metaphor is to explain the Microsoft Windows in the field of mobile Internet is not no chance.

Then the next is how to give your Microsoft, it is important to these companies the opportunity to. What opportunity? Differentiation and profit opportunities. In fact, at present the Android camp, in addition to market share was lower (in addition to Samsung external) are in the single digits, which is the Android camp "long tail" is fairly long, this is quite favorable for Google, but to each firm is quite embarrassing. The key is the manufacturer to this market share is Sipin price, which also caused them no profit, even loss, can say, Android camp firm's profit is very thin, even no profit.

If Microsoft can abandon before in the field of PC system authorized charging mode, whether can give these firms to reproduce the choice of ecological system the opportunity and motivation? After all, from the current to the Android camp manufacturers Microsoft charge licensing fees at $10-20 calculation, the Windows Phone system license cost must be higher than this figure. If you still use the PC field in the charging mode, at least from the profit point of view not to follow the manufacturers in any attraction and opportunity, on the contrary, the charge to use Android system manufacturers, and their free system, a dual role of it, neither a loss of the acquired revenue, and in front of their own system manufacturers set up free of charge, profit opportunities for their image, is supposed to shoot two hawks with one arrow. Moreover, the current Windows Phone such a low market share, continue to use the charge mode, for Microsoft revenue contribution is very little.

So, if Microsoft now in the mode of development is still no substantive breakthrough, then try system free way, don't look down on this free, this is actually the biggest challenge for the Microsoft existing business model. Since Microsoft always emphasizes on the Windows, and it is indeed a platform company, without the advantage of platform, Microsoft play space will be greatly reduced, and in view of the characteristics and the current situation of the mobile Internet competition, Microsoft should not rush to obtain substantial revenues and profits through the Windows platform, but the change of mentality, to treat mobile Internet to strategic investment mentality, as soon as possible to attract more Google Android camp in the manufacturers to join, give them to benefit, in order to seize more market share as the priority target platform.


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