perhaps Nokia to embrace when Google Android1

Recently, Nokia shareholders, shareholder Virtanen (Hannu Virtanen) told the Nokia CEO elop: "you are a good man...... The leadership team is the best efforts, but obviously not. You know what the outcome will be? Good intentions pave a road, it straight to hell. Please choose another route."

This, industry analysts think, perhaps Nokia to embrace when Google Android1. But Elop responded: "we have made very firm determination, will focus on the operation of the WP Lumia product line. Only in this way, we can with the combination of competition such as Samsung and Android." Elop for this WP strategy to raises the industry more voices of doubt. So what should Nokia as shareholders and the majority of people recommended choose another way (to Android), or as Elop said, continue to adhere to the WP?

Investors and the Nokia Nokia WP strategy is that the present is a road to hell, the main reason is the Nokia WP system based on Lumia series mobile phone sales. In the last quarter, Lumia intelligent mobile phone Nokia has sold 5600000, compared with the first quarter of 4400000 growth, but compared with ELO as the biggest rivals Android camp in the Samsung 70700000 shipments, really pale into insignificance by comparison. From this point of view, investors and the industry view is not without reason, but if we use the reverse way of thinking, is not to see sales of Lumia at present, but the sales behind Nokia paid what, there may be another conclusion.

Nokia results shown in the first quarter, the intelligent mobile phone (basically is Lumia) shipments for 5600000, although higher than last quarter of the 4400000, but with the same period last year, the intelligent mobile phone (Symbian) 11900000, the intelligent mobile phone shipments to reduce by half. Linked to the strategic transformation of Nokia, the intelligent mobile phone platform from Symbian to Windows Phone platform of Microsoft's (Lumia), this transformation has not reached the market zero effect, but the ratio of 2:1, also is the loss of two of Symbian in exchange for goods of a Lumia. If 15000000 of feature phone plus up to reduce the shipments, Nokia has paid today the 5600000 Lumia sales price is heavy. If you give up the WP strategy, these efforts will all be sunk cost, of course, there was no calculation during the transition period, Nokia pay for the Lumia brand, marketing a huge cost. More uncertain is the future to give up even if Nokia WP ecological system to another, for example, Google Android, who can guarantee that Nokia is not similar to the WP ecosystem is nonzero and the mode of growth, only this time, Nokia is the only feature phone, this is NOKIA's lifeblood. However, in the WP ecosystem from Nokia in Microsoft "special treatment" achieved under the premise of achievements, in many competitors, and Google fair treatment of each of the partners of the premise, possibility of repeating the growth mode of WP ecosystem greatly, and even the result is go beyond, and Nokia really is a great calamity is at hand.


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