Microsoft will occupy a dominant position in the iPad tablet

Recently, Microsoft co-founder Bill Gate (Bill Gates) said in an interview with CNBC: "Microsoft will occupy a dominant position in the iPad tablet computer market to gain market share, at the same time, there are many iPad users to feel depressed, because they can't play the word with the keyboard, you cannot create a document, but iPad didn't even have Office. And Microsoft Surface tablet computer can provide these iPad give users expect PC application."

Change an angle to understand, Gates believes one of Microsoft Surface with respect to iPad differentiation competitive advantage in the tablet computer market (the main reason is to attract users to buy the Surface) is the production and processing of information. Undeniable, Microsoft Surface RT or Surface Pro, or right, both running the Microsoft Office itself, for some flat computer user, this really is not a small point, but from the location of the tablet computer market and application, which is mainly the end consumer content, from the relevant survey application of flat computer most mainly webpage browsing, games, social networks, e-mail can be seen.

In fact, here, Gates there is a contradiction of the "PC complex" for the tablet computer, terminal will consume more content (including application) tablet computer as PC terminal production and processing, which will add more PC function in Surface from its opinion is remarkable. Based on this, people iPad has no such function is normal, and Surface joined the function, will give the majority of computer users to choose the flat but result in confusion. Of course, the market performance of the final also proved Gates said, these have not been recognized by the market and users.

The latest IDC of the first quarter of 2013 global tablet computer market statistics show, iPad to 19500000 sales be way ahead in Microsoft Surface 900000, though the comparison, not a complete description of Surface is not attractive to the market and user, but at least not see what Gates calls the user for iPad depression reflected in where?

In fact behind Gates's remarks revealed is Microsoft hopes will some of the advantages of the traditional PC in the field of flat computer to extend, the promotion of Windows in flat computer market share, at the same time, but also can touch tablet experience in computer combined with the traditional PC, in order to improve the traditional Windows PC market sales, and Winodws8 this idea is undoubtedly the best annotation. But from the Windows8 (Surface and tablet /PC Windows8 ultrabook based on negative comments) currently does not fire the market performance and outside many not warm look, this idea seems to exist some problems.


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