When Facebook Home released more than in January

When Facebook Home released more than in January, and the original industry the contrary, Facebook Home performance is not satisfactory. Although Facebook has up to 1000000000 of the giant user group, but its total downloads only close to 1000000. In addition, AT&T recently announced the first with Facebook Home HTC First mobile phone price, fell to $0.99 from $99 (equivalent to only before the 1/100). This undoubtedly reflects two problems, one is the Facebook Home application itself is not popular, with Facebook Home two is used as the HTC First mobile phone sales are not very ideal. Why has the industry was good, but the result is actually be quite different? The problem is actually at where?

According to the analysis of the foreign media at present we see, the main reason is the lack of Facebook Home are caused by poor user experience. In fact, the so-called experience is always wise, we not comment, but from the general business strategy at Facbbook Home, perhaps from the very beginning to its fate.

First, from the Facebook Home function, Facebook itself is not well distinguish and explanation to the user have difference nature of the application and the Facebook application at present most intelligent mobile phone users, in addition to the application of intelligent mobile phone on the first screen outside. That is to say between Facebook Home and Facebook applications for the user the existence of alternative? Perhaps some people will say, Facebook Home Facebook for the heavy users is irreplaceable. But we want to say is, if it is a heavy users, they really care about touch operation twice? May on the contrary, it is because of that heavy users, the so-called convenience is not a big problem, functional difference is fundamental, of course, this function should be more than Facebook and before application should be "killer" application is. Otherwise the possibility of severe user migration may be less.

Secondly, from the Facebook Facebook Home aims to increase the number of users to see, even heavy users will choose Facebook Home, but Facebook application before the nature also can be stopped, the end result is nothing but before Facebook users just from the form to switch to another Facebook application, but the name of the different. That is, we often say that the back with the side sink. Thus, the so-called Facebook Home can increase the number of users is similar to move the right pocket money from the left pocket, but the total amount of money is constant.

Third since Facebook Home launch is attached to the intelligent mobile phone, especially a limited brands, such as HTC First, which also allows the user to select the Facebook in the Home, another for the intelligent mobile phone itself factors. But from the HTC First configuration, at best, is in the low-end products, but in this product segment, the user's choice or alternative is numerous, and most are Facebook applications. The front plus, Facebook Hone does not itself has a irreplaceable "killer application" has been in use, let Facebook Home be market and user acceptance of more difficult and confused.


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